Earth’s Best

Original Brand Track for USA Advertising Campaign (TV+ Social)

The brief

To compose an original track for Earth's Best’s USA TV and social advertising campaign,. A brand with a rich history in creating organic kid food since 1985, Earth's Best has been at the forefront of the organic baby food movement, providing quality ingredients, simple packaging, and reasonable retail price because every baby deserves an organic start in life.

Creative idea

In collaboration with Havas London, we embarked on the journey of composing an original songs that resonated with the essence of the Earth's Best brand. Our creative approach was to compose a quirky neo-rockabilly track reminiscent of the world-famous 'Whoo hoo' hit by the 5.6.7.8s featured in Tarantino’s ‘Kill Bill’. We integrated playful shouts into the song. 

Key takeout

The track incorporated playful references to pop culture to resonate with parents, whilst the visual mimicked an adult world dominated by children, much like a diner where the rules were set by the youngest members, making it engaging and memorable across the board.