Gaviscon

Original Brand Track for Global Advertising Campaign (TV+ Social) 

The brief

Havas London briefed MMJ to compose an original brand track for Gaviscon (Europe, UK, USA, Russia, South America) broadcasted across all platforms, from TV to digital and social. A track that feels modern, upbeat, friendly, and light-hearted, not mundane, or too traditional.

Creative idea

An original track structured in 3 parts: issue/demo/relief even if positive from the start. We used our reImAgine tool to create an uplifting, friendly and light-hearted track. It features the Ga-Vi-Scon syllabic rhythm in the drums and all the hooks, giving it a positive energy and subconsciously suggesting that Gaviscon is the answer to all 7 symptoms.

Key takeout

We composed for Havas London a 20 seconds soundtrack that reflects the brand personality, delivering a positive, upbeat, and optimistic feeling from the beginning. It supports and reinforces the stories of the sufferers without overpowering them, drawing the viewer in, and leaving them feeling inspired to take action: mainstream but memorable is key!