YOMI

Launch Party: artists booking and social media endorsement

The brief

YOMI is a young brand with a bright future, a new and exciting global blazerwear brand that was looking to launch with a bang. The brand targets a young, stylish, and confident audience. "I wanted to create a brand that would celebrate the power of individuality and self-expression," says Founder Fanny Van de Wijngaert. "YOMI is for the woman who is not afraid to be herself, no matter what."


The brief is to create a launch party that will generate buzz and excitement for the brand.

Creative idea

The event was held at the Nolita Social Bulgari's Hotel, a luxurious and exclusive venue.

To create a launch party that is both stylish and fun, we booked exciting up and coming DJs, Sim0ne and Mars Montana, to mix at the launch party and endorse the brand.
Sim0ne is a Rinse FM resident DJ with a large following on social media. Mars Montana is a star drag queen DJ who is known for their energetic and glamorous performances. The party also featured a social media campaign with Mars Montana, who posted a series of Instagram stories about the event, which will help to reach YOMI's target audience.

Key takeout

The event attracted many influencers, and big names from the fashion world  and was featured in several fashion and lifestyle publications. The launch party was a huge success, with a lot of user generated content on social media, creating a wave of excitement for the YOMI brand.


Nolita Social Bulgari Hotel's lounge was decorated with ethereal and dreamlike elements, reflecting the brand's aesthetic.
The guests were treated to cocktails and light bites, and they danced the night away to the music of Sim0ne and Mars Montana.