Vanish

Original Brand Track for Global Advertising Campaign (TV+ Social) 

The brief

Our objective was to create an original brand track for global campaigns, spanning Europe, the UK, USA, Russia, and South America. These campaigns were to be broadcasted across all platforms, ranging from television to digital and social media. The primary focus was to promote Vanish's laundry products.

Creative idea

We collaborated with Havas London to compose original songs in line with the brand DNA bringing a distinctive and impactful sonic identity to the campaign. Upbeat & modern and memorable track matching the Vanish brand’s big, bold, and positive tone of voice.A music with a brightened (and heightened) sense of reality creating a vibrant atmosphere. The handclaps, guitars and rhythm section drive the track forward evoking a feeling of warmth, positive energy and elevated reality. The composition supports the modernity of the ad, which shows a dad taking care of his kid's stained clothes, instead of the traditional mom doing the laundry scenario that the viewer is used to seeing.

Key takeout

We collaborated with Havas London and composed an  original song in line with the brand DNA bringing a distinctive and impactful sonic identity to the campaign. A hugely successful campaign with many cutdowns fit for each platform that created conversations and engagement online around the track and brought a refreshed brand perception to all target audiences. Bright colors, punchy music and an updated version of the modern family get engagement.